Innovators Tips

I found an interesting articles for tips of being a good innovators.. i post it at the lounge, but looks like most of them are request the post in bahasa

so i think it's better to move it here.. :P



It’s always wondering what are great innovation is. Some of it are really amazing and made a blast on the market. But there is another thing, an entrepenuer. Entrepenuer are the one who make the innovation product are available on the market. Whether it will be successfull or just another pass-by. Here are the key of what kind of innovation with a great entreprenuer which success in the market.

Needs

Remember, it’s always starting from needs. If you can see what other people needs(or maybe your needs) then you can have a chance to think that maybe there’s a lot people gonna buy your product. You have to think big and take the complete perspective of the market.

Availability

Once you get the need. Check it out, is it already available? did it have the same key feature with the current product on the market? If you are the first, then it should be a good starting point for you. Pioneer has always a good starting point ( Remember when Bill Gates released his DOS product and sell it to IBM? No one ever done that before). But you have to think at least 2-3 steps forward because once you create it. Somebody will try to beat you.

Unique

So next step is, you have to more innovate your product to be unique. Take a look on iPod, it’s unique design that makes a big sold. Apple is well respected company and they always has something unique to provide indeed. The point is, when you’re created it unique,it’s easier to remember your product. It will make a brand awareness to the public.

Smart Marketing Technique

Instead of lie, people are always loved in honest. The question is how? Some marketing technique is a genius, and they dont lie. For example, remember Apple “think different” campaign in 1997. Instead of made an advertisement in superbowl spot or advertise in computer magazine. They decided to advertise it on a fashion magazine. Can you imagine a computer’s advertising in most popular fashion magazine? at that time this idea is considered as “freak”. The result is remarkably popular!. It become a turning point for apple. Read more the details about it here.

Economicaly Feasible

This will be easier if you’re having competitors, all you have to do is just make a cheaper product with a better feature. If you are the pioneer, try to think as a buyers. Do you think your product is overprice? Will you buy it?. Although there are so many factors to think, I considered this as very important one. Why there’s a lot of people is using PC are it’s more cheap than an iMac.

Stay Hungry, and Foolish.

This is quoted from Steve’s job’s commancement speech in harvard. You have to be always hungry to create new ideas. Still be a fool so you can accept new things. Most of major innovators are always getting failed first. But like Andrew S. Groove said, only the paranoid survive. Always aware with the situation, so you are able to change quickly when your environment changes.

So, if you are an innovators & entrepenuers. Share your thoughts.

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